Reliance’s Ajio provides H&M to its platform

H&M will be offering greater than 10,000 types of womenswear, menswear, kidswear and residential decor on Ajio.

Bengaluru: Reliance Retail-owned model e-commerce platform Ajio has added Swedish model emblem Hennes & Mauritz (H&M) to its platform, the corporations introduced in a joint press liberate on Thursday.

Whilst Ajio strengthens its world emblem portfolio, H&M targets to enlarge its succeed in and on-line marketplace percentage via leveraging Ajio’s virtual platforms and broader succeed in, the discharge mentioned.

“Over the last few years, we now have driven model horizons to convey the most efficient of world manufacturers to Ajio,” mentioned Vineet Nair, Leader Govt Officer, Ajio. “The release of H&M on Ajio no longer handiest enriches the varied tapestry of types introduced via the platform, but additionally symbolizes our dedication to offering our consumers with the most recent international manufacturers and tendencies.”

In 2019, H&M made its debut on Flipkart-owned on-line market Myntra, and Ajio is the second one on-line platform the place H&M has established its presence.

H&M will be offering over 10,000 types of womenswear, menswear, kidswear and residential decor on Ajio together with its Autumn/Iciness 2024 assortment, with costs beginning at Rs 399.

Yanira Ramirez, Nation Gross sales Supervisor, H&M India, mentioned, “The use of Ajio’s sturdy virtual platform and large succeed in, we’re increasing the succeed in of our various vary of top quality and inexpensive clothes to much more discerning consumers around the nation “

H&M entered the Indian marketplace in October 2015 and introduced its legitimate web site in 2018. Lately, the corporate has greater than 64 shops in additional than 29 towns within the nation, as said on its legitimate web site.

In 2022, the corporate presented its homeware pieces in India and opened its first H&M House retailer in Bengaluru in February this 12 months, adopted via further shops in Hyderabad in June and Mumbai in August.